If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.


As quoted in: 100 LEO's (Leo Burnett Company), p. 19.

Leo Burnett Quotes

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.