Authors
Topics
Lists
Pictures
Resources
More about Bill Bernbach
Bill Bernbach Quotes
67 Sourced Quotes
Source
Report...
We think we will never know as much about a product as a client. After all, he sleeps and breathes his product. He's built it. He's lived with it most of his life. We couldn't possible know as much about it as he does. By the same token, we firmly believe that he can't know as much about advertising. Because we live and breathe that all day long.
Bill Bernbach
Source
Report...
To keep your ads fresh you've got to keep yourself fresh. Live in the current idiom and you will create in it. If you follow and enjoy and are excited by the new trails in art, in writing, in industry, in personal relationships... whatever you do will naturally be of today.
Bill Bernbach
Source
Report...
Knowledge is ultimately available to everyone. Only true intuition, jumping from knowledge to an idea, is yours and yours alone.
Bill Bernbach
Source
Report...
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
Bill Bernbach
Source
Report...
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
Bill Bernbach
Source
Report...
The fragile structure of logic fades and disappears against the emotional onslaught of hushed tone, a dramatic pause, and the soaring excitement of a verbal crescendo.
Bill Bernbach
Source
Report...
Find new symbols, even though in time those symbols will grow old and die. The most freshly sculptured phrase will eventually become a cliché.
Bill Bernbach
Source
Report...
More and more I have come to the conclusion that a principle isn't a principle until it costs you money.
Bill Bernbach
Source
Report...
The men who are going to be in business tomorrow are the men who understand that the future, as always, belongs to the brave.
Bill Bernbach
Source
Report...
Technique for its own sake can be disastrous. Because, after a while, you're so anxious to do things differently, and do them better and funnier and more brilliantly than the next guy, that becomes the goal of the ad, instead of the selling of the merchandise.
Bill Bernbach
Source
Report...
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.
Bill Bernbach
Source
Report...
I warn you against believing that advertising is a science.
Bill Bernbach
Source
Report...
An important idea not communicated persuasively is like having no idea at all.
Bill Bernbach
Source
Report...
The great mistakes are made when we feel we are beyond questioning.
Bill Bernbach
Source
Report...
Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have wasted all the work and intelligence and skill that went into discovering what you should say.
Bill Bernbach
Source
Report...
To succeed an ad (or a person or product for that matter) must establish its own unique personality, or it will never be noticed.
Bill Bernbach
Source
Report...
Properly practiced creativity can make one ad do the work of ten.
Bill Bernbach
1
2
3
Quote of the day
Life is not having been told that the man has just waxed the floor.
Ogden Nash
Bill Bernbach
Born:
August 3, 1911
Died:
October 2, 1982
(aged 71)
Bio:
William "Bill" Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach.
Most used words:
product
advertising
people
idea
persuasion
art
science
work
sell
listen
bad
drive
truth
man
forget
Bill Bernbach on Wikipedia
Suggest an edit or a new quote
Bill Bernbach Quotes
Bill Bernbach Short Quotes
American Businessman Quotes
Businessman Quotes
20th-century Businessman Quotes
Related People
David Ogilvy
British Economist
Leo Burnett
American Journalist
George Lois
American Designer
Rosser Reeves
American Economist
Featured Authors
Lists
Predictions that didn't happen
If it's on the Internet it must be true
Remarkable Last Words (or Near-Last Words)
Picture Quotes
Confucius
Philip James Bailey
Eleanor Roosevelt
Letitia Elizabeth Landon
Popular Topics
life
love
nature
time
god
power
human
mind
work
art
heart
thought
men
day
×
Lib Quotes