Bill Bernbach Quotes

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With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it.

Bill Bernbach

I warn you against believing that advertising is a science.

Bill Bernbach

An important idea not communicated persuasively is like having no idea at all.

Bill Bernbach

The great mistakes are made when we feel we are beyond questioning.

Bill Bernbach

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have wasted all the work and intelligence and skill that went into discovering what you should say.

Bill Bernbach

To succeed an ad (or a person or product for that matter) must establish its own unique personality, or it will never be noticed.

Bill Bernbach

Properly practiced creativity can make one ad do the work of ten.

Bill Bernbach

Bill Bernbach

Bill Bernbach

Born: August 3, 1911

Died: October 2, 1982 (aged 71)

Bio: William "Bill" Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach.

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