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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
Bill Bernbach
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Bill Bernbach
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It is better to meet danger than to wait for it. He that is on a lee shore, and foresees a hurricane, stands out to sea and encounters a storm to avoid a shipwreck.
Charles Caleb Colton
Bill Bernbach
Born:
August 3, 1911
Died:
October 2, 1982
(aged 71)
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