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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
Bill Bernbach
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
Bill Bernbach
Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Bill Bernbach
Born:
August 3, 1911
Died:
October 2, 1982
(aged 71)
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