Bill Bernbach Quote

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.


As quoted in Bill Bernbach said... (1989), DDB Needham Worldwide.

Picture Quote 1

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Picture Quote 2

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Picture Quote 3

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

Picture Quote 4

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.