Bill Bernbach Quote

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.


As quoted in: Where the Suckers Moon: An Advertising Story (1994), p. 63.

Picture Quote 1

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Picture Quote 2

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Picture Quote 3

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Picture Quote 4

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.