Bill Bernbach Short Quotes

25 Sourced Quotes

View all Bill Bernbach Quotes
Word of mouth is the best medium of all.

Bill Bernbach
Our job is to bring the dead facts to life.

Bill Bernbach
In communications, familiarity breeds apathy.

Bill Bernbach
Today's smartest advertising style is tomorrow's corn.

Bill Bernbach
In advertising not to be different is virtually suicidal.

Bill Bernbach
I warn you against believing that advertising is a science.

Bill Bernbach
There is practically nothing that is not capable of boring us.

Bill Bernbach
If your advertising goes unnoticed, everything else is academic.

Bill Bernbach
Properly practiced creativity can make one ad do the work of ten.

Bill Bernbach
The great mistakes are made when we feel we are beyond questioning.

Bill Bernbach
The difference between the forgettable and the enduring is artistry.

Bill Bernbach
Advertising doesn't create a product advantage. It can only convey it.

Bill Bernbach
Advertising isn't a science. It's persuasion. And persuasion is an art.

Bill Bernbach
Because an appeal makes logical sense is no guarantee that it will work.

Bill Bernbach
Dullness won't sell your product, but neither will irrelevant brilliance.

Bill Bernbach
An important idea not communicated persuasively is like having no idea at all.

Bill Bernbach
Can you really judge an idea from a storyboard? How do you storyboard a smile?

Bill Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it.

Bill Bernbach
There are few things more destructive than an unsound idea persuasively expressed.

Bill Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.

Bill Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.

Bill Bernbach
A unique selling proposition is no longer enough. Without a unique selling talent, it may die.

Bill Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Bill Bernbach
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

Bill Bernbach
More and more I have come to the conclusion that a principle isn't a principle until it costs you money.

Bill Bernbach
The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.

Bill Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Bill Bernbach
Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.

Bill Bernbach
The men who are going to be in business tomorrow are the men who understand that the future, as always, belongs to the brave.

Bill Bernbach
Logic and overanalysis can immobilize and sterilize an idea. It's like love-the more you analyze it the faster it disappears.

Bill Bernbach