Bill Bernbach Quote

Advertising isn't a science. It's persuasion. And persuasion is an art.


Speaking Freely: A Guided Tour of American English (1997)


Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.