Advertising isn't a science. It's persuasion. And persuasion is an art.


Speaking Freely: A Guided Tour of American English (1997)

Bill Bernbach Quotes

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.