We don't ask research to do what it was never meant to do,...

We don't ask research to do what it was never meant to do, and that is to get an idea.

Bill Bernbach Said (1989)

Bill Bernbach Quotes

We don't ask research to do what it was never meant to do, and that is to get an idea.

We don't ask research to do what it was never meant to do, and that is to get an idea.

We don't ask research to do what it was never meant to do, and that is to get an idea.

We don't ask research to do what it was never meant to do, and that is to get an idea.