Bill Bernbach Quote

Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.


Bill Bernbach Said (1989)


Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.

Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.

Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.

Getting a product known isn't the answer. Getting it WANTED is the answer. Some of the best known product names have failed.