Bill Bernbach Quote

More and more I have come to the conclusion that a principle isn't a principle until it costs you money.


Bill Bernbach Said (1989)


More and more I have come to the conclusion that a principle isn't a principle until it costs you money.

More and more I have come to the conclusion that a principle isn't a principle until it costs you money.

More and more I have come to the conclusion that a principle isn't a principle until it costs you money.

More and more I have come to the conclusion that a principle isn't a principle until it costs you money.