Rosser Reeves Quotes
7 Sourced Quotes
No, I don't think a 68-year-old copywriter... can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it... Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?