Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it... Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990), p. 101.

Rosser Reeves Quotes

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything...

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything...

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything...

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything...