They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.


Reality in Advertising (ed. BookBaby, 1961) - ISBN: 9780982694152

Rosser Reeves Quotes

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They...

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They...

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They...

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words... They...