No, I don't think a 68-year-old copywriter... can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)