Rosser Reeves Quote

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet...

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet...

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet...

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet...