Rosser Reeves Quote

Unless a product becomes outmoded, a great campaign will not wear itself out.


Reality in Advertising (ed. BookBaby, 1961) - ISBN: 9780982694152


Unless a product becomes outmoded, a great campaign will not wear itself out.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Unless a product becomes outmoded, a great campaign will not wear itself out.