Bill Bernbach Quote

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have wasted all the work and intelligence and skill that went into discovering what you should say.


Bill Bernbach Said (1989)

Picture Quote 1

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not...

Picture Quote 2

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not...

Picture Quote 3

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not...

Picture Quote 4

Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not...