More about Bill Bernbach
Bill Bernbach -
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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.
Quote of the day
If your only goal is to become rich, you will never achieve it.
John D. Rockefeller
August 3, 1911
October 2, 1982
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