There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.


As quoted in Stephen Fox, The Mirror Makers (1984), p. 257.

Bill Bernbach Quotes

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little...

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little...

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little...

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... but there's one little...