Nir Eyal Quotes

10 Sourced Quotes

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Nir Eyal
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal
You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

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Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

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For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

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When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.

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User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

Nir Eyal
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Nir Eyal
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Nir Eyal
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Nir Eyal