The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Hooked: How to Build Habit-Forming Products (ed. Penguin UK, 2014) - ISBN: 9780241971857
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Hooked: How to Build Habit-Forming Products (ed. Penguin UK, 2014) - ISBN: 9780241971857