Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.


Hooked: How to Build Habit-Forming Products (ed. Penguin Canada, 2014) - ISBN: 9780143193524

Nir Eyal Quotes

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.