Nir Eyal Quote

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Hooked: How to Build Habit-Forming Products (ed. Penguin Canada, 2014) - ISBN: 9780143193524

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.