When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.


Hooked: How to Build Habit-Forming Products (ed. Penguin, 2014) - ISBN: 9780698190665

Nir Eyal Quotes

When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but...

When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but...

When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but...

When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but...