Nir Eyal Quote

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Hooked: How to Build Habit-Forming Products (ed. Penguin Canada, 2014) - ISBN: 9780143193524

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.