Edward Bernays Short Quotes

18 Sourced Quotes

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The best place to find things: the public library.

Edward Bernays
The best defense against propaganda: more propaganda.

Edward Bernays
Propaganda is the executive arm of the invisible government.

Edward Bernays
For the same reason I read the National Geographic, I like to see places I will never visit.

Edward Bernays
The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Edward Bernays
It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

Edward Bernays
The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

Edward Bernays
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.

Edward Bernays
In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

Edward Bernays
Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.

Edward Bernays
If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

Edward Bernays
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

Edward Bernays
The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist.

Edward Bernays
The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group.

Edward Bernays
Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.

Edward Bernays
The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.

Edward Bernays
The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

Edward Bernays
Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

Edward Bernays