More about Edward Bernays
Edward Bernays -
Crystallizing Public Opinion (1923)
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The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.
The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.
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Therefore we examine with considerable diligence the consensus of the true, learned, and purer antiquity, and we love and praise the testimonies of the fathers which agree with the Scripture.
November 22, 1891
March 9, 1995
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