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If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.
Edward Bernays
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Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
Edward Bernays
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.
Edward Bernays
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Edward Bernays
Born:
November 22, 1891
Died:
March 9, 1995
(aged 103)
Bio:
Edward Louis James Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".
Known for:
Propaganda (1928)
The Engineering of Consent (1955)
Crystallizing Public Opinion (1923)
Public Relations (1945)
Your future in public relations (1961)
Most used words:
public
propaganda
society
advertising
mass
education
invisible
mind
people
government
man
social
business
relations
realize
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