More about Edward Bernays
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This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.
The best place to find things: the public library.
The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.
I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.
If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.
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I hate myself because I am not beautiful. I hate myself because I am fat.
November 22, 1891
March 9, 1995
Edward Louis James Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".
The Engineering of Consent (1955)
Crystallizing Public Opinion (1923)
Public Relations (1945)
Your future in public relations (1961)
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