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Edward Bernays -
Propaganda
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The best defense against propaganda: more propaganda.
Edward Bernays
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In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.
Edward Bernays
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Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.
Edward Bernays
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I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda.
Edward Bernays
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Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.
Edward Bernays
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When I came back to the United States [after WWII], I decided that if you could use propaganda for war, you could certainly use it for peace. And propaganda got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words public relations.
Edward Bernays
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Propaganda is the executive arm of the invisible government.
Edward Bernays
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A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Edward Bernays
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The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.
Edward Bernays
Quote of the day
It was our fault, and our very great fault—and now we must turn it to use. We have forty million reasons for failure, but not a single excuse.
Rudyard Kipling
Edward Bernays
Born:
November 22, 1891
Died:
March 9, 1995
(aged 103)
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