Quote of the day
It is still not enough for language to have clarity and content … it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.
Robert Cialdini

Born: April 27, 1945 (age 80)
Bio: Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
Known for:
- Die Psychologie des Überzeugens (2002)
- Social Psychology: Goals in Interaction (1999)







