Quote of the day
With me poetry has been not a purpose, but a passion; and the passions should be held in reverence: they must not — they cannot at will be excited, with an eye to the paltry compensations, or the more paltry commendations, of mankind.
Robert Cialdini

Born: April 27, 1945 (age 80)
Bio: Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
Known for:
- Die Psychologie des Überzeugens (2002)
- Social Psychology: Goals in Interaction (1999)