Quote of the day
No illusion is more crucial than the illusion that great success and huge money buy you immunity from the common ills of mankind, such as cars that won't start.
Robert Cialdini

Born: April 27, 1945 (age 80)
Bio: Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
Known for:
- Die Psychologie des Überzeugens (2002)
- Social Psychology: Goals in Interaction (1999)







