Quote of the day
Outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read.
Robert Cialdini

Born: April 27, 1945 (age 79)
Bio: Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.
Known for:
- Die Psychologie des Überzeugens (2002)
- Social Psychology: Goals in Interaction (1999)