Robert Cialdini Quote

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.


Influence: science and practice (ed. Pearson Scott Foresman, 1988)


A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People...

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People...

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People...

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People...