Quote of the day
There are no countries in the world less known by the British than these selfsame British Islands, or where more strange things are every day occurring.
Jonah Berger
Bio: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and trends. He's the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Known for:
- Contagious: Why Things Catch On
- How Ideas Spread
- Divergence in cultural practices