Jonah Berger Quotes

3 Sourced Quotes

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Jonah Berger

Research by the Keller Fay Group finds that only 7 percent of word-of-mouth happens online.

Jonah Berger

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Jonah Berger

Jonah Berger

Jonah Berger

Creative Commons

Bio: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and trends. He's the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Known for:

Contagious: Why Things Catch On
How Ideas Spread
Divergence in cultural practices

Jonah Berger on Wikipedia

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