Quote of the day
My husband is exceedingly busy. For some time the talk of his going had been slack, but just now again there seems to be a move to get him sent to the front!
Jonah Berger
Bio: Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and trends. He's the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Known for:
- Contagious: Why Things Catch On
- How Ideas Spread
- Divergence in cultural practices