People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.


Contagious: Why Things Catch On (ed. Simon and Schuster, 2016) - ISBN: 9781451686586

Jonah Berger Quotes

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along...

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along...

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along...

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along...