Akio Morita Quotes

46 Sourced Quotes

The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

Akio Morita
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.

Akio Morita
... I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

Akio Morita
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

Akio Morita
In all my years in business I can recall very few people I have wanted to fire for making mistakes.

Akio Morita
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.

Akio Morita
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

Akio Morita
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Akio Morita
... the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

Akio Morita
... the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.

Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.

Akio Morita
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

Akio Morita
If you have so many lawyers, they have to find business, which sometimes they have to create. Sometimes nonsensical lawsuits are generated by lawyers. In this country [the United States] everybody sues everybody.

Akio Morita
Japanese attitudes toward work seem to be critically different from American attitudes.

Akio Morita
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

Akio Morita