Akio Morita Quote

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.

p. 156. - Made in Japan (1986)

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing...

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing...

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing...

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing...