Akio Morita - Product Quotes

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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.

Akio Morita

... the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Akio Morita