Simon Sinek Quotes

30 Sourced Quotes

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Simon Sinek
Always plan for the fact that no plan ever goes according to plan.

Simon Sinek
Stress and anxiety at work have less to do with the work we do and more to do with weak management and leadership.

Simon Sinek
When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.

Simon Sinek
There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.

Simon Sinek
Leadership is not about being in charge. Leadership is about taking care of those in your charge.

Simon Sinek
The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.

Simon Sinek
Success comes when we wake up every day in that never-ending pursuit of why we do what we do.

Simon Sinek
Inspire people to do the things that inspire them and, together, we can change our world.

Simon Sinek
For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

Simon Sinek
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.

Simon Sinek
Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you'll be stuck with whoever's left.

Simon Sinek
WHY did we start doing WHAT we're doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Simon Sinek
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

Simon Sinek
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Simon Sinek
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Simon Sinek
All organizations start with WHY, but only the great ones keep their WHY clear year after year.

Simon Sinek
What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

Simon Sinek
Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.

Simon Sinek
Great leaders and great organizations are good at seeing what most of us can't see. They are good at giving us things we would never think of asking for.

Simon Sinek
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

Simon Sinek
All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren't meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.

Simon Sinek
And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader's vision comes to life the right way, a stable way and not the expedient way.

Simon Sinek
It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

Simon Sinek
When we are selective about doing business only with those who believe in our WHY, trust emerges.

Simon Sinek
The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.

Simon Sinek
Working hard for something we don't care about is called stress; working hard for somthing we love is called passion.

Simon Sinek
Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.

Simon Sinek
Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.

Simon Sinek