Simon Sinek - Start With Why (2009)

17 Sourced Quotes

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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Simon Sinek
There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.

Simon Sinek
Success comes when we wake up every day in that never-ending pursuit of why we do what we do.

Simon Sinek
Inspire people to do the things that inspire them and, together, we can change our world.

Simon Sinek
For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

Simon Sinek
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.

Simon Sinek
Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you'll be stuck with whoever's left.

Simon Sinek
WHY did we start doing WHAT we're doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Simon Sinek
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

Simon Sinek
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Simon Sinek
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Simon Sinek
Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Simon Sinek
All organizations start with WHY, but only the great ones keep their WHY clear year after year.

Simon Sinek
Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.

Simon Sinek
Great leaders and great organizations are good at seeing what most of us can't see. They are good at giving us things we would never think of asking for.

Simon Sinek
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

Simon Sinek
When we are selective about doing business only with those who believe in our WHY, trust emerges.

Simon Sinek