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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth Godin
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No organization ever created an innovation. People innovate, not companies.
Seth Godin
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
Seth Godin
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it's your turn to stand up and stand out.
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You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
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The universal truth is beyond question-the only people who excel are those who have decided to do so.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The people who are the best in the world specialize at getting really good at the questions they don't know.
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Successful people are successful for one simple reason: they think about failure differently.
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It's okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
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Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
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If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
Seth Godin
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Quote of the day
Every hand and every hour should be devoted to rescue the world from its insanity of guilt, and to assuage the pangs of human hearts with balm and anodyne. To pity distress is but human; to relieve it is Godlike.
Horace Mann
Seth Godin
Creative Commons
Born:
July 10, 1960
(age 63)
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