If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

Tribes: We need you to lead us (ed. Hachette UK, 2011) - ISBN: 9780748129256