There's no correlation between how good your idea is and how likely your organization will be to embrace it.
Free Prize Inside: The Next Big Marketing Idea (ed. Penguin UK, 2006) - ISBN: 9780141935751
There's no correlation between how good your idea is and how likely your organization will be to embrace it.
Free Prize Inside: The Next Big Marketing Idea (ed. Penguin UK, 2006) - ISBN: 9780141935751