Michael Schudson Short Quotes

12 Sourced Quotes

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Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson
Buy me and you will overcome the anxieties I have just reminded you of

Michael Schudson
If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson
Advertising generally works to reinforce consumer trends rather than to initiate them.

Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Michael Schudson
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Michael Schudson
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Michael Schudson