Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.


Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society (ed. Routledge, 2013) - ISBN: 9781136668258

Michael Schudson Quotes

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client,...

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client,...

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client,...

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client,...