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Marty Neumeier -
The Brand Gap (2003)
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A brand is a person's gut feeling about a product, service or organization
Marty Neumeier
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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
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When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
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Branding is the process of connecting good strategy with good creativity.
Marty Neumeier
Quote of the day
When the moon is in the seventh house, And Jupiter aligns with Mars, Then peace will guide the planets, And love will steer the stars; This is the dawning of the age of Aquarius.
James Rado
Marty Neumeier
Creative Commons
Born:
October 10, 1947
(age 77)
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