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Marty Neumeier -
The Brand Gap (2003)
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A brand is a person's gut feeling about a product, service or organization
Marty Neumeier
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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
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When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
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Branding is the process of connecting good strategy with good creativity.
Marty Neumeier
Quote of the day
Example is not the main thing in influencing others. It is the only thing.
Albert Schweitzer
Marty Neumeier
Creative Commons
Born:
October 10, 1947
(age 77)
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