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Marty Neumeier -
The Brand Gap (2003)
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A brand is a person's gut feeling about a product, service or organization
Marty Neumeier
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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Marty Neumeier
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When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
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Branding is the process of connecting good strategy with good creativity.
Marty Neumeier
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Originality implies being bold enough to go beyond accepted norms.
Anthony Storr
Marty Neumeier
Creative Commons
Born:
October 10, 1947
(age 77)
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