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Marty Neumeier - The Brand Gap (2003)

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A brand is a person's gut feeling about a product, service or organization

Marty Neumeier
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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Marty Neumeier
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When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

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Branding is the process of connecting good strategy with good creativity.

Marty Neumeier

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There is no scandal like rags, nor any crime so shameful as poverty.
George Farquhar

Marty Neumeier

Marty Neumeier
Creative Commons

Born: October 10, 1947 (age 77)
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