Marty Neumeier Quotes

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Designers don't actually solve problems. They work through them.

Marty Neumeier

A brand is a person's gut feeling about a product, service or organization

Marty Neumeier

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Marty Neumeier

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Marty Neumeier

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Marty Neumeier

The narrow gauge mindset of the past is insufficient for today's
wicked problems. We can no longer play the music as written.
Instead, we have to invent a whole new scale.

Marty Neumeier

The best design tool is a long eraser with a pencil at one end.

Marty Neumeier

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier

The central problem of brand-building is getting a complex organization to execute a simple idea.

Marty Neumeier

Marty Neumeier

Marty Neumeier

Creative Commons

Born: October 10, 1947 (age 79)

Bio: Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.

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Marty Neumeier on Wikipedia

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