To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.


The Brand Gap, Revised Edition (ed. Peachpit Press, 2005) - ISBN: 9780321648822

Marty Neumeier Quotes

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.