When enough individuals arrive at the same gut feeling, a company can be said to have a brand.


The Brand Gap, Revised Edition (ed. Peachpit Press, 2005) - ISBN: 9780321648822


When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.