When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
The Brand Gap, Revised Edition (ed. Peachpit Press, 2005) - ISBN: 9780321648822
When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
The Brand Gap, Revised Edition (ed. Peachpit Press, 2005) - ISBN: 9780321648822