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If we can control the environment in which rapid cognition takes place, then we can control rapid cognition
Malcolm Gladwell
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Ideas and products and messages and behaviors spread just like viruses do.
Malcolm Gladwell
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Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.
Malcolm Gladwell
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We sometimes think of being good at mathematics as an innate ability. You either have "it" or you don't. But to Schoenfeld, it's not so much ability as attitude. You master mathematics if you are willing to try.
Malcolm Gladwell
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When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.
Malcolm Gladwell
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You can't concentrate on doing anything if you are thinking, What's gonna happen if it doesn't go right?
Malcolm Gladwell
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It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.
Malcolm Gladwell
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If you play an audiotape of a yawn to blind people, they'll yawn too.
Malcolm Gladwell
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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm Gladwell
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Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer... But crucially, innovators need to be disagreeable... They are people willing to take social risks-to do things that others might disapprove of.
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Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are responsible for starting word-of-mouth epidemics, which means that if you are interested in starting a word-of-mouth epidemic, your resources ought to be solely concentrated on these three groups. No one else matters.
Malcolm Gladwell
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Choking is about thinking too much. Panic is about thinking too little. Choking is about loss of instinct. Panic is reversion to instinct. They may look the same, but they are worlds apart.
Malcolm Gladwell
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Where they come from matters. They're products of particular places and environments.
Malcolm Gladwell
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A prediction, in a field where prediction is not possible, is no more than a prejudice.
Malcolm Gladwell
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Understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.
Malcolm Gladwell
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It is the new and different that is always most vulnerable to market research.
Malcolm Gladwell
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Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.
Malcolm Gladwell
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Happiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference.
Malcolm Gladwell
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Hard work is a prison sentence only if it does not have meaning.
Malcolm Gladwell
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When we become expert in something, our tastes grow more esoteric and complex.
Malcolm Gladwell
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To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
Malcolm Gladwell
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Those three things — autonomy, complexity, and a connection between effort and reward — are, most people will agree, the three qualities that work has to have if it is to be satisfying.
Malcolm Gladwell
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There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
Malcolm Gladwell
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The particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to the afternoon section, is what the psychologist Robert Sternberg calls "practical intelligence." To Sternberg, practical intelligence includes things like "knowing what to say to whom, knowing when to say it, and knowing how to say it for for maximum effect.
Malcolm Gladwell
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Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.
Malcolm Gladwell
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Quote of the day
Autumn burned brightly, a running flame through the mountains, a torch flung to the trees.
Faith Baldwin
Malcolm Gladwell
Creative Commons
Born:
September 3, 1963
(age 60)
Bio:
Malcolm Timothy Gladwell is an English-born Canadian journalist, author, and speaker. He has been a staff writer for The New Yorker since 1996.
Known for:
Outliers (2008)
The Tipping Point (2000)
What the Dog Saw (2009)
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