Malcolm Gladwell - Behavior Quotes

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What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Malcolm Gladwell

If you want to bring a fundamental change in people's belief and behavior.... You need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.

Malcolm Gladwell

Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.

Malcolm Gladwell

Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell