What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.


The Tipping Point: How Little Things Can Make a Big Difference (ed. Little, Brown, 2006) - ISBN: 9780759574731

Malcolm Gladwell Quotes

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior...

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior...

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior...

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior...