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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
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Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
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In my opinion, fun is what makes advertising successful.
Leo Bogart
Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Leo Bogart
Born:
1921
Died:
October 15, 2005
(aged 84)
Bio:
Leo Bogart was an American sociologist, media and marketing expert.
Known for:
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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