More about Leo Bogart
Leo Bogart Quotes
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
In my opinion, fun is what makes advertising successful.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Quote of the day
Your glass will not do you half so much service as a serious reflection on your own minds.
October 15, 2005
Leo Bogart was an American sociologist, media and marketing expert.
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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American Sociologist Quotes
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Predictions that didn't happen
If it's on the Internet it must be true
Remarkable Last Words (or Near-Last Words)
Philip James Bailey
Letitia Elizabeth Landon