More about Leo Bogart
Leo Bogart Quotes
3 Sourced Quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
In my opinion, fun is what makes advertising successful.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Quote of the day
For there we loved, and where we love is home, Home that our feet may leave, but not our hearts, Though o'er us shine the jasper-lighted dome:— The chain may lengthen, but it never parts!
Oliver Wendell Holmes, Sr.
October 15, 2005
Leo Bogart was an American sociologist, media and marketing expert.
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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American Sociologist Quotes
20th-century Sociologist Quotes
Predictions that didn't happen
If it's on the Internet it must be true
Remarkable Last Words (or Near-Last Words)
Philip James Bailey
Letitia Elizabeth Landon