More about Leo Bogart
Leo Bogart Quotes
3 Sourced Quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
In my opinion, fun is what makes advertising successful.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Quote of the day
In the end we are all sacked and it's always awful. It is as inevitable as death following life. If you are elevated there comes a day when you are demoted. Even Prime Ministers.
October 15, 2005
Leo Bogart was an American sociologist, media and marketing expert.
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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If it's on the Internet it must be true
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