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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
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Advertisements may be evaluated scientifically; they cannot be created scientifically.
Leo Bogart
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In my opinion, fun is what makes advertising successful.
Leo Bogart
Quote of the day
About one-fifth of the people are against everything all the time.
Robert F. Kennedy
Leo Bogart
Born:
1921
Died:
October 15, 2005
(aged 84)
Bio:
Leo Bogart was an American sociologist, media and marketing expert.
Known for:
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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