More about Leo Bogart
Leo Bogart Quotes
3 Sourced Quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
In my opinion, fun is what makes advertising successful.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Quote of the day
From my earliest acquaintance with the science of political economy, it has been evident to my mind that capital was the product of labor, and that therefore, in its best analysis there could be no natural conflict between capital and labor.
October 15, 2005
Leo Bogart was an American sociologist, media and marketing expert.
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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Predictions that didn't happen
If it's on the Internet it must be true
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