More about Leo Bogart
Leo Bogart Quotes
3 Sourced Quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
In my opinion, fun is what makes advertising successful.
Advertisements may be evaluated scientifically; they cannot be created scientifically.
Quote of the day
Of course, relative citation frequencies are no measure of relative importance. Who has not aspired to write a paper so fundamental that very soon it is known to everyone and cited by no one?
October 15, 2005
Leo Bogart was an American sociologist, media and marketing expert.
Strategy in advertising (1967)
Commercial Culture (1995)
Polls and the awareness of public opinion (1972)
How I Earned the Ruptured Duck (2004)
Cool words, cold war (1995)
Leo Bogart on Wikipedia
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Predictions that didn't happen
If it's on the Internet it must be true
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